Sephora is really trying to copy Ulta recently. Influenster is launching a LOreal trial which requires review on Sephora.com and now this morning Sephora has all Ulta 21 Days of Beauty items for sale at the same price on their website. Does anyone else think that someday we’ll start seeing more drugstore makeup at Sephora soon?
Sephora has been running the same specials as Ulta for a couple of years now. I actually like that they do this because I’d rather purchase from Sephora. I don’t think we’re ever going to see drugstore brands at Sephora. They are adding more high quality brands at a lower price point, but I don’t think we’re ever going to see Covergirl in there.
I mean, I want to say no because Sephora’s whole vibe is luxury beauty, but they’ve partnered with freaking Kohl’s, the premiere shopping destination for bargain-hunting aunties everywhere, so who even knows at this point?
Walgreens & CVS do a lot of the same things. It’s all in fun competition at this point. Originality is dead. I’d hope that Sephora stays in their lane and doesn’t sell drug store because that’s obviously show that they can’t think for themselves, but at the same time, I wouldn’t mind it either.
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