Morphe was a huge deal for me as a makeup user and when they opened a store in the UK I traveled to Birmingham just to check it out. But now that they continue to collaborate excessively with whoever is popular rather than releasing products that are genuinely interesting and different from each other and I’m so bored. What would the brand be if it didn’t keep slapping random influencers who usually have nothing to do with makeup on random products that they probably had somewhere in the back of the warehouse. I know brands like colorpop do a lot of collaborations too, but when color pop does, it’s actually interesting. Packaging and advertising are usually unique and different. When I buy a colorpop collaboration, I don’t feel like I’m going to get the same boring product with a random name or brand. Idk maybe it’s just me but Morphe seems to have taken the rout of praying over young influencers instead of actually investing in R&D and actually improving their products. It is not a sustainable business model and that puts me off.