Guys, I am so excited! The elf moisturizing lip core has the cutest heart in the middle! 

Aw man I’m a sucker for that kind of stuff lol

I remember New York Color had these lip balms that had an apple in the middle.

I love this stuff , I got it in another shade than the picture shown . Blissful was the color I got but agree the formula is nicely pigmented & nice shine .

I love this and want to try it but I’ve never seen it in stores! Where did you find it?