Did you know that eons before Kylie Jenner was born, Neanderthals smeared their faces with foundation and highlighter? That before Harry Styles there was King Louis XIV who dazzled all of Europe? And centuries before BTS, there were the hwarang, the warriors of Silla Korea who made all of East Asia talk for their beauty and makeup. All of this is in my next book, [PRETTY BOYS](https://i.redd.it/05nhq0vfbo671.jpg), which is NOW! A little about me … I was born as one of the only Korean Americans in my entire life, so I always felt … thirsty. I was never the beauty “standard” anywhere and being Asian American also meant I was hyper-invisible. But that all changed when in high school I became an activist / advocate and started our school’s very first diversity club. This is where I was also part of the school newspaper, writing only about various stories and voices. It was not popular! It was in the 2000s and people still hadn’t woken up to DE&I, a conversation people still need help with. Anyway, I became a journalist in New York and started [VERY GOOD LIGHT](https://verygoodlight.com/), a Gen Z beauty post dedicated to redefining masculinity. A few years later, we launched good light, a gender-neutral beauty brand. Hope everyone feels included, beautiful and POWERFUL, that’s what PRETTY BOYS is. We prove that the gender binary and its roles were created for the sole purpose of dividing and that the pretty is democratizing, a practice that everyone has used everywhere. We prove that enough amplifies, strengthens, inspires folx and is powerful enough. Find me on all social networks @seoucialite and follow good light on @ goodlight.world! Proof: https://i.redd.it/5jnkaqrvao671.png
Hi David! Thanks for doing this AMA! Pretty boys are a mainstay of the /r/makeupaddiction community and I’m sure many of them here look up to you.
You mentioned how you set up a diversity club in high school. I tried to set up a Gay Straight Alliance in my high school in 2012 and the principal wouldn’t let us. How did you get your club established? How was it recieved by faculty and other students? Do you have any tips for current high schoolers who might want to set up a club like that? What did your meetings look like?
Hi David!! Love your book—it’s stunning!! What was one the most challenging hurdles for you when you were writing this book? Also, what was the most surprising thing you learned while researching for this book? ❤️🔥❤️🔥
Hi! Congrats on your book! I wonder if plastic surgery or other permanent body/face modifications also existed in the way makeup served before the modern era? And also if it were so taboo/stigmatized before, too?
What are your favourite looks to do on yourself? Do you think Asian style masculine beauty is impacting the US/UK trends at all for men? I have definitely seen more guys reaching for concealer, and having a skincare routine etc. Its so inspiring seeing people able to choose their look completely, really admire your projects!
David, I made you two custom Reddit Snoos – gifts, to thank you for coming to do this AMA
https://i.redd.it/pr8wjfis32771.jpg
https://i.redd.it/3ccyyeis32771.jpg
Thanks for coming and answering questions! Enjoy!
Hey David – how can male-identifying folks interested in beauty and creating more constructive conversation about gender inclusivity in beauty, help start this dialogue?
David I heard from a little birdie that you’re in New York this week… what is your favorite New York book store?
Also, I’ve been using your good light skincare products… which is your favorite and what are you coming out with next?
david, what is your biggest dream? <3
Hi David!
Isn’t it true that makeup is drawing OC fan art of yourself?
Also do you have any tips on how to keep a beard hydrated? I use coconut oil currently, it works pretty well but wondering there’s a better solution?
Love the book! Who’s an up-and-coming pretty boy that you’re a fan of?
Hello!
What was your favorite part about writing the book?
What’s your favorite makeup product category
I’ve been using a cleanser and facial moisturizer as my initial foray into skincare, what do you think are good next level-ups from there?
Looking forward to reading the book when I can! Someone I can be working masked 8-12 hours non-stop and finding my skin is very dry. Do have any recommendations for essence sprays that do not compromise foundation coverage?
There’s SO many facial skincare products out there that claim to do many different things, how do you choose/ know what to avoid ?
Hi David! Your book is incredible and gorgeous! What are some makeup / beauty trends you see coming down the pipeline? What kind of look is going to blow up in 2022?
Hi David, what do you think about the dissatisfaction many fans have expressed upon reading an except from your book in [Fashionista.com](https://fashionista.com/.amp/2021/06/david-yi-pretty-boys-book-excerpt-bts-beauty?__twitter_impression=true) in which you describe two members of the popular kpop group BTS solely for their physical attributes vs the other five who you praise for their talents and abilitie?
OK so these are less cheesey questions:
Favourite lip shade?
Favourite blush shade?
Favourite eyeshadow shade?