Question in general. Why is makeup so popular now than in the early 2000s? I grew up in the 90s and my mom always did makeup when I was younger. Her occasional eyeliner, mascara, powder blush and lipstick. It was the way I followed when I was in high school. Now that I’m a little older and wiser … it’s all about foundation, primer, eyeliner, mascara, lashes and nail polish.